Marketing Of High-technology Products And Innovations 3rd Edition


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cannot be said of innovations in high-technology (HT) categories. Indeed, a hallmark the main target market for a new product introduction (Mahajan and Muller, ). Even when they are not the Crossing the chasm. 3rd Edition. Marketing ofHigh-Technology Products and Innovations. This page intentionally left blank. THIRD EDITION Marketing ofHigh-Technology. Find Marketing of High-Technology Products and Innovations 3rd Edition by Mohr et al at over 30 bookstores. Buy, rent or sell.

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